True Blood Wins IAB MIXX Best in Show

Get more info at Adrants.

Here is an excerpt:

Last night, the Interactive Advertising Bureau held its sixth annual MIXX Awards to “recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year.”

This year, Best in Show went to HBO’s True Blood and Digital Kitchen for their “Hacking Reality” campaign for the second season launch of the vampire series. The work integrated digital and traditional media, with online, outdoor, print, stunts and a series of brand partnerships.

The True Blood Marketing Department Truly does some creative and remarkable stuff!!